Background and Objective: Waste management in rural areas is particularly important due to its direct impact on community health. This study aimed to investigate the determinants of source-separation behavior and waste disposal options among rural residents of Mashhad County, Razavi Khorasan Province.
Materials and Methods: A questionnaire-based survey was conducted among 387 householders in Mashhad County, selected using a multistage cluster sampling method. Data were analyzed using descriptive statistics, exploratory factor analysis, and multinomial logistic regression in SPSS 26 software.
Results: Factor analysis of motivations revealed six factors (economic, environmental, socio-cultural, educational, institutional, and religious-ethical), explaining 66.37% of the variance. Barriers to separation were similarly classified into six factors (infrastructural-executive, economic, awareness-educational, cultural-behavioral, social-institutional, and health-related), accounting for 74.04% of the variance. Multinomial logistic regression results showed that the strongest positive predictors for waste management methods were: environmental motivations for "separation and sale" (OR=3.914), educational motivations for "separation and disposal in bins" (OR=1.979), and economic motivations for "reuse" (OR=3.762). Conversely, cultural-behavioral barriers (OR=0.197 to 0.368) and health-related barriers (OR=0.198 to 0.321) emerged as the most significant obstacles to adopting all three methods compared to non-separation.
Conclusion: The success of waste separation programs in rural areas calls for an integrated approach that not only strengthens environmental and economic motivations but also addresses cultural-behavioral and health-related barriers. Educational initiatives should be designed to reshape habits and alleviate health concerns.